INSIGHTS

Okay, so the past few years have been bumpy and mind-numbing. I continually believe, however, that the glass is half-full. People are...

With a lot of trepidation, your organization has decided to launch a major gifts initiative as part of your annual campaign. The reality...

We have all heard many times the importance of data. With large companies, the term “big data” is often used. Businesses use data to...

In February 2004, almost two years before the Association of Fundraising Professionals (AFP) and the Urban Institute joined forces to...