Fundraising Season
This is not my usual blog. I have managed to go a few months now and not written anything except comedy. As some of you know, along with...
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Diana Hoyt
Feb 143 min read
Why We Do What We Do
Are you lost in the weeds? A disclaimer: I started this blog last week. I had second thoughts about it. I had read an article in which...
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Diana Hoyt
Jan 152 min read
Your Plate Is Full. How do you prioritize the list?
All of us are starting a new year with great expectations and goals. We have a long list of tasks we both want and need to do. Your plate...
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Diana Hoyt
Oct 10, 20233 min read
Looking for Your Next Major Donor?
There is so much conversation about major donors, and I am guilty of it as well. We forget about the mid-level donors. At the vast...
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Diana Hoyt
Aug 25, 20233 min read
Looking Through the Rearview Mirror
August begins the onslaught of blogs and articles regarding Giving Tuesday and Year-End Giving. Both are very important to most...
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Diana Hoyt
Jun 6, 20233 min read
Where Do You Find New Donors?
That is an interesting question: where do you find new donors? It is a question I am often asked. Whether you are a new nonprofit or you...
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Diana Hoyt
Apr 20, 20233 min read
Imagine Surpassing Your 2023 Fundraising Goals
The nonprofit media recently confronted us with the news that, according to the Fundraising Effectiveness Project, giving fell in the...
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Diana Hoyt
Dec 5, 20224 min read
Let's Get Engaged
There was a time when nonprofit stewardship was all about the money. How was the money managed? Was it used for the purpose for which it...
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Diana Hoyt
Sep 20, 20223 min read
Creating a Donation Page that Entices Donors to Give
I just finished reading Jim Eskin’s newsletter, Stratagems. If you don’t already receive it, go to eskinfundraisingtraining.com and add...
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Diana Hoyt
Aug 5, 20223 min read
Have Fundraisers Conditioned Donors to Give in December?
Let’s look ahead. It is January 1, 2023. The fundraising year has started. You have a case for support, a fundraising plan, goals, and...
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Diana Hoyt
Jun 6, 20223 min read
Six Ways to Secure Even More Corporate Charitable Donations
As reported in Giving USA, over the past decade, corporate support nationwide has only been 4–6% of all charitable giving. Compare...
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Diana Hoyt
May 23, 20223 min read
Did you know that Billions of dollars are left unclaimed?
Yes, Billions! In fact, anywhere from 5 to 10 billion is left unclaimed. That is a pretty startling amount. Corporate matching funds are...
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Diana Hoyt
May 9, 20223 min read
Do You Have to Die to Be Remembered?
The word tribute means to honor, praise, or acknowledge. Most people think of tribute gifts as memorial gifts. In other words, YES, you...
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Diana Hoyt
Apr 26, 20223 min read
Acquire, Renew, and Upgrade
During a recent webinar I attended, one of the participants said, “Isn’t that all there is to fundraising – acquire, renew and upgrade?” ...
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Diana Hoyt
Mar 29, 20224 min read
Don't Ignore Them: Who are all those non-donors in your database?
Non-donors are in every database. The organization may have been given a list from a board member who wanted their friends, family, or...
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Diana Hoyt
Mar 7, 20222 min read
Expressing Gratitude: Writing a Donor Recognition Policy
To launch a successful fundraising program, an organization should have created a number of documents including the Case for Support,...
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Diana Hoyt
Feb 10, 20224 min read
Advice You Can Use to Manage Lapsed Donors
It is a fact that most nonprofit organizations do not have a plan to keep their donors. Organizations do not plan on losing them; they...
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Diana Hoyt
Jan 10, 20221 min read
6 Tips to a Great Fundraising Database
The keys to a great database are accuracy and consistency. 01 CREATE A SYSTEM Create a system for gathering information that is...
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Diana Hoyt
Dec 22, 20213 min read
5 Tips for Donor Retention in 2022
1. Make Sure Your Thank You is Prompt, Personal and Impactful The process of building relationships starts with the very first gift. As...
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Diana Hoyt
Dec 8, 20213 min read
Are Your Donor Retention Numbers Up to Speed?
This morning I received a solicitation email from an organization that I have previously made charitable contributions to. The email...
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