INSIGHTS

This is not my usual blog. I have managed to go a few months now and not written anything except comedy. As some of you know, along with...

Are you lost in the weeds? A disclaimer: I started this blog last week. I had second thoughts about it. I had read an article in which...

All of us are starting a new year with great expectations and goals. We have a long list of tasks we both want and need to do. Your plate...

There is so much conversation about major donors, and I am guilty of it as well. We forget about the mid-level donors. At the vast...

August begins the onslaught of blogs and articles regarding Giving Tuesday and Year-End Giving. Both are very important to most...

That is an interesting question: where do you find new donors? It is a question I am often asked. Whether you are a new nonprofit or you...

The nonprofit media recently confronted us with the news that, according to the Fundraising Effectiveness Project, giving fell in the...

There was a time when nonprofit stewardship was all about the money. How was the money managed? Was it used for the purpose for which it...

I just finished reading Jim Eskin’s newsletter, Stratagems. If you don’t already receive it, go to eskinfundraisingtraining.com and add...

Let’s look ahead. It is January 1, 2023. The fundraising year has started. You have a case for support, a fundraising plan, goals, and...

As reported in Giving USA, over the past decade, corporate support nationwide has only been 4–6% of all charitable giving. Compare...

Yes, Billions! In fact, anywhere from 5 to 10 billion is left unclaimed. That is a pretty startling amount. Corporate matching funds are...

The word tribute means to honor, praise, or acknowledge. Most people think of tribute gifts as memorial gifts. In other words, YES, you...

During a recent webinar I attended, one of the participants said, “Isn’t that all there is to fundraising – acquire, renew and upgrade?” ...

Non-donors are in every database. The organization may have been given a list from a board member who wanted their friends, family, or...

To launch a successful fundraising program, an organization should have created a number of documents including the Case for Support,...

It is a fact that most nonprofit organizations do not have a plan to keep their donors. Organizations do not plan on losing them; they...

The keys to a great database are accuracy and consistency. 01 CREATE A SYSTEM Create a system for gathering information that is...

1. Make Sure Your Thank You is Prompt, Personal and Impactful The process of building relationships starts with the very first gift. As...

This morning I received a solicitation email from an organization that I have previously made charitable contributions to. The email...