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STRATEGIC FUNDRAISING SOLUTIONS TO AMPLIFY YOUR IMPACT

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KNOW YOUR DONORS, KNOW YOUR NUMBERS—effective fundraising begins with the right strategy. We use data-driven, donor-focused solutions to help you increase impact and achieve lasting success.

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YOUR NONPROFIT IS ON A MISSION TO CREATE IMPACT—BUT TO DO THAT YOU NEED THE FUNDS TO BRING YOUR VISION TO LIFE

At Formula for Fundraising, we combine data-driven insights with strategic planning to create sustainable, high-impact fundraising solutions tailored to your organization's unique needs. Our approach ensures that every campaign is backed by research, innovative strategies, and a clear roadmap for long-term success. Whether you're looking to expand donor engagement, increase contributions, or streamline your fundraising efforts, we’re here to help. Let’s work together to secure the resources you need to drive meaningful change and make a lasting impact in your community.

ABOUT US

VISION

Our vision is a world where every nonprofit has the financial resources to sustain and expand its mission, creating lasting impact in the communities they serve.

MISSION

Our mission is to equip nonprofit organizations with the strategies, tools, and support they need to strengthen their fundraising capacity, ensuring long-term sustainability and greater impact in the communities they serve.

VALUES

Donor-Centered Fundraising

Data-Driven Strategic Planning

Caring, Ethical Fundraising Practices

OWNER & FOUNDER

HELLO I'M DIANA

My passion is to help nonprofits embrace data-driven, donor-centered strategies for fundraising. After twenty years designing, developing, and marketing donor management software, I launched Formula for Fundraising to provide consulting, coaching, and training to nonprofit organizations.

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​​You want and need to retain more donors, raise more money, have less development staff turnover, and involve leadership in meaningful ways. It is extremely important for the future of nonprofits to reverse the loss of talented fundraising professionals and to engage community leaders in the future of nonprofits.

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It would be my joy to work with you.

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​I have been in the industry for 40 plus years and have authored two books on fundraising: Formula for Fundraising…Embracing Your Donors for Greater Success and Securing Fundraising Success…24 Rules for Raising Even More Money. My most recent endeavor is a workbook, Fundraising Success…Planning is Everything.​

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On a personal note, I love to bake with my granddaughters, Paige, Charlotte, and Camille. Their favorite is a to-die-for chocolate pie and, of course, chocolate chip cookies. I went to comedy school late 2023 and do a couple of stand-up comedy gigs a month. That is no joke!

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HOW I CAN SUPPORT YOU

At Formula for Fundraising, we support nonprofit organizations with expert guidance to strengthen donor relations and implement effective fundraising strategies. Our services include:

Fundraising strategies for nonprofit organizations

Donor Relations

Consulting & Coaching 

Tailored plans to help you raise more money and ensure long-term sustainability.

Proven methods to engage, retain, and grow your donor base.

One-on-one or team support to refine your fundraising approach.

Training & Workshops 

Practical learning sessions to empower your staff and leadership.

We’re here to help you build a stronger, more sustainable fundraising program.

LATEST FUNDRAISING INSIGHTS

Discover valuable insights on fundraising by exploring our latest blog articles. We share expert tips, strategies, and trends to help you navigate the fundraising landscape effectively. Stay informed and empowered with what you need to elevate your fundraising efforts. Happy reading!

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